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Toyota Under Fire: Lessons for Turning Crisis into Opportunity


“I enjoyed this book from beginning to end. Interesting to learn about how a multinational corporation like Toyota handled the recession + oil crisis and the infamous recall. I always knew Toyota Motor Corp. was a great company. This book just confirmed it again.”

~ By Jen C. on April 28, 2011, AMAZON


“Dr. Liker does it again…he continues to demonstrate his outstanding knowledge of Toyota management principles and business philosophy. This book clearly describes how Toyota Corporate Culture defines effective response to a crisis.”

~ By Edward G. Kemmerling on April 19, 2011


“I am an avid student of the Toyota production system and have read Ohno and other books on the subject including Henry Ford’s Today and Tomorrow, where the fundamentals of this system are laid out. Liker does a superb job in analyzing and bringing understanding of the system to laymen.

This one lays out the real why’s of the disaster Toyota faced and how the fundamentals of the Toyota philosophy dug them out and made them better. Excellent evaluation and a correct “why” found that can be utilized by any company or individual.”

~ By Al B. on October 15, 2013

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